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Torolab is a Tijuana-based consortium of artists and designers whose work encompasses fine art, architecture, clothing, graphic design, and electronic music. It is headed by the husband-and-wife team of Raúl Cárdenas Osuna, and his wife Marcela Guadiana Cárdenas, and various other members of the collaborative. Torolab—its name a play on the Spanish words for laboratory and bull—was established in 1995 as a socially engaged workshop committed to examining and elevating the quality of life for residents of Tijuana and the trans-border region through a culture of ideologically advanced design. A concrete response to social conditions in Tijuana—a booming, sprawling city of over 1.3 million only twenty minutes south of downtown San Diego—as well as a utopian quest for the "sublime in the quotidian," Torolab employs abstract art and literature as primary tools in all its projects. According to founder Raúl Cárdenas Osuna, "Torolab is born out of the ne
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